Food & Consumer · 2025
Haldiram's
Building Brand Leadership Through Legacy-Led PR
Objective
Position Haldiram's as an iconic Indian food and gifting brand that continues to evolve with modern consumers while strengthening its legacy, product breadth and trust.
Strategy
- Legacy and heritage storytelling
- Product, category and innovation narratives
- Festive, gifting and occasion-led PR
- Business, retail and digital commerce visibility
Execution
Built a narrative-led PR approach connecting Haldiram's heritage with contemporary consumer trends, gifting occasions, category conversations and business growth.
Impact
- Stronger relevance beyond snacks and sweets
- Expanded storytelling across food, retail and gifting
- Reinforced brand trust and cultural recall
- Created a platform for sustained, non-transactional visibility
Coverage
- ET Retail From footfall to repeat customers: What will drive the next phase of India's food-service growth?
- Times of India Cos hunt for margin, pricing balance
Key insight
Legacy becomes more powerful when it is translated into contemporary consumer, culture and business narratives.
More proof
Other engagements, same receipts.
Quoted headlines, named outlets, every one of them.
