Music & Creator Economy · 2025
Hoopr Smash
Creating Category Leadership Through Music Rights & Licensing PR
Objective
Position Hoopr Smash as a modern music-licensing platform making trending and regional music easier to license legally for brands, agencies and creators.
Strategy
- Supply-side stories around labels, artists and catalogues
- Demand-side narratives for brands and agencies
- Music copyright, micro-sync and rights education
- Founder-led commentary on the future of music licensing
Execution
Built narratives around catalogue partnerships, commercial music use cases, copyright-safe content, micro-sync and the changing economics of music rights for the creator and brand ecosystem.
Impact
- Greater awareness of music licensing as a business category
- Stronger relevance among brands, agencies and creators
- Clearer positioning around legal, accessible music rights
- Created a platform for ecosystem and industry conversations
Coverage
- Entrackr Music licensing platform Hoopr raises funds in extended pre-Series A round
- Business Standard Music Licensing Startup Hoopr Secures Funding from The Chennai Angels in its Pre-Series A Round
- The Tribune AI Start-Ups Win Pitches at In-house track
Key insight
Making a complex rights problem simple and commercially relevant can turn a niche technology story into a broader industry conversation.
More proof
Other engagements, same receipts.
Quoted headlines, named outlets, every one of them.
