Insights
Insights
Working notes on PR, founder-led storytelling and brand authority, written from the campaigns we have actually run.
In progress
- How much does PR cost in India? A founder’s guide Retainers vs project scopes, what drives the number, and red flags. Anjali Sehwag · copy in progress
- LinkedIn personal branding for founders: a complete guide Positioning, pillars, cadence, and tying posts to media. Anjali Sehwag · copy in progress
- What is founder-led PR and why it outperforms standalone press releases Draws on the Trevel and Foresight Law case studies. Anjali Sehwag · copy in progress
On the desk
Crisis communications 101 for startups. Decided and scheduled, not written yet. Listed rather than linked. A link to a page that says “coming soon” is worse than saying so plainly.
- Healthcare PR in India: what’s allowed and what isn’t
- How EV and mobility brands should think about PR before a funding round
- B2B influencer marketing: how it differs from consumer campaigns
- What is media mapping, and why agencies do it before pitching
- Real estate PR: building trust before you build the project
- Edtech PR: reaching students, parents, and investors at once
- Crisis communications 101 for startups